Sleep & Welness Case Study

Overview

Travel Smart & Safely

The Sleep and Wellness Brand focuses on products that enhance sleep quality and overall well-being. The brand faced high bounce rates and low conversion rates due to an unclear value proposition and cluttered page design. We rewrote the store messaging to align with customer desires and optimized the design and user experience. This resulted in over $3 million increase in annual revenue and a 32% boost in conversion rates.

Uplift CVR

32.96%

Increase Annual Revenue

$3,628,906

ROI

16.80x

Winning Tests

Homepage Redesign

Problem

The above-the-fold section failed to communicate the brand's value proposition effectively, leading to:

High bounce rates
Low conversion rates

Visitors couldn’t quickly understand the benefits due to:

Lack of a compelling headline
Missing clear product benefits
Weak or absent calls-to-action

Solution

Used prior research to develop a new, clear value proposition.
Introduced a headline: "Better sleep for you and your loved one," directly addressing customer needs.
Highlighted benefits with specific, trust-building details, such as "Proven effective by over 1 million ex-snorers."
Redesigned the layout to be cleaner and more organized.

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	790	95.2%
Variation	+12.23%	791	95.2%

BEFORE

AFTER

Product Page Optimization

Problem

The Product Page User engagement and conversion rates were low due to several UX issues:

Above-the-fold content was cluttered, making it hard to understand the value proposition.
Product descriptions were incomplete, leaving potential customers unsure of product benefits.
Overall design lacked visual appeal, undermining perceived product quality and brand credibility.
The "Add to Cart" button was not prominently highlighted, contributing to lower click-through rates.

Solution

Redesigned the above-the-fold section to improve clarity and focus.

Enhanced the overall design with:

A clean, modern aesthetic
Ample white space for better readability
Consistent use of brand elements to reinforce credibility.

Redesigned the "Add to Cart" button using contrasting colors to make it stand out.

Improved the visibility of guarantees to build customer trust.

‍

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	790	97.2%
Variation	+23.23%	791	97.2%

BEFORE

AFTER

Research Insights

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vectivo

$3,628,906 Extra Revenue for Sleep & Wellness Brand

Overview

Winning Tests

Problem

Solution

Results

Problem

Solution

Results

Research Insights

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