Sleep & Wellness Case Study

Overview

Travel Smart & Safely

The Sleep and Wellness Brand focuses on products that enhance sleep quality and overall well-being. The brand struggled scaling, dealing with consistent low conversion rates and CPA.

In 90 days, our team optimized the store, with 2 A/B tests generating over 300k in additional revenue and 32% boost in conversion rate.

Uplift CVR

32.96%

Extra Monthly Revenue

$302,408

ROI

16.80x

Winning Tests

Homepage Redesign

Problem

The above-the-fold section failed to communicate the brand's benefits and UVP, leading to:

High bounce rates
Low conversion rates
High CPA

Visitors couldn’t quickly understand the benefits due to:

Lack of a compelling headline
Missing clear product benefits
Weak or absent calls-to-action

Solution

Used research to develop a new, clear value proposition.
Added a conversion focused Headline: "Better sleep for you and your loved one," that resonated with the customers.
Highlighted benefits with specific, trust-building details, such as "Proven effective by over 1 million ex-snorers."
Optimized the layout for mobile view

These changes resulted in 12.33% increase in CVR and significantly decreased the bounce rate and CPA.

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	790	95.2%
Variation	+12.23%	791	95.2%

BEFORE

AFTER

Product Page Optimization

Problem

The Product Page User engagement and conversion rates were low due to several issues:

Cluttered Above-the-fold content
Unclear Product descriptions - customers didn't understand the product benefits.

The "Add to Cart" button wasn't highlighted, leading to lower click-through rates.

Solution

Redesigned the above-the-fold section to improve clarity and focus.

Enhanced the overall design with:

Ample white space for better readability
Clear Conversion focused Product Descriptions
Clear Add to Cart Button.

This test resulted in over 23 in CVR increase and significant decreases in Drop-off rate and increases in ATC.

‍

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	790	97.2%
Variation	+23.23%	791	97.2%

BEFORE

AFTER

Research Insights

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vectivo

$302,408 Extra Revenue for Sleep & Wellness Brand

Overview

Winning Tests

Problem

Solution

Results

Problem

Solution

Results

Research Insights

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