Men's Belt Brand Case Study

Overview

Travel Smart & Safely

The Brand specializes in creating high-quality, stylish belts. Facing high drop-offs and bounce rates, the brand struggled to engage visitors and convert them into buyers.
‍
We optimized the website including navigation and product pages, leading to a total of 43% Conversion Rate Increase and over $166k in additional monthly revenue with just 2 A/B tests.

Uplift CVR

43.89%

Increase Monthly Revenue

$166,002

ROI

10.64x

Winning Tests

PDP Gallery Optimization

Problem

Research data showed visitors werent engaging with theProduct Gallery Images, leading to:

High Drop-off rate
Low Conversion Rate

Solution

Our approach:

Tested each of the Gallery images to see which drove the most engagement.
Optimized the Image sequence to maximize Conversion

The A/B test resulted in over 15% increase in CVR.

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	3372	97.2%
Variation	+15.71%	3373	97.2%

BEFORE

AFTER

Above the Fold Optimization

Problem

The above-the-fold section of the product page lacked customer-oriented copy.

This made it difficult to:

Capture visitors' interest
Communicate the product’s value effectively
High Drop-off rate and Low engagement

Solution

Added engaging, conversion-focused copy that:

Directly addressed user needs
Highlighted key benefits and unique selling points

Resulted in:

Increased engagement
Higher Conversion Rate

This A/B test resulted in over 28% increase in CVR.

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	3295	97.2%
Variation	+28.18%	3455	97.2%

BEFORE

AFTER

Research Insights

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

vectivo

$166,002 Extra Revenue for Men's Belt Brand

Overview

Winning Tests

Problem

Solution

Results

Problem

Solution

Results

Research Insights

Book your Free 30-Minute CRO Strategy Call