Maternity Clothing Case Study

Overview

Travel Smart & Safely

Maternity Brand specializes in high-quality maternity products, including premium baby carrier wraps. The brand struggled with high drop-offs and low conversions due to inefficient design and untested store changes.
Using our zero-friction approach, we optimized key elements of the customer journey and CTAs, leading to over $900k in additional revenue and a 32% increase in conversion rates.

Uplift CVR

32.3%

Increase Annual Revenue

$915,301

ROI

4.24x

Winning Tests

Product Page Design

Problem

The Add to Cart (ATC) button was placed too low on the product page, causing:

Excessive scrolling, reducing engagement and purchase likelihood.

Many users to miss it entirely.

Solution

Increase user engagement and by doing so, increase conversion rate

Relocated the ATC button to a higher, more visible position on the product page.

Made it easier for users to find and take action quickly without much scrolling.

Resulted in:

Improved user engagement
Higher conversions
A smoother shopping experience.

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	3120	98.4%
Variation	+10.23%	3100	98.4%

BEFORE

AFTER

Add to Cart Optimization

Problem

The Add to Cart (ATC) button displayed the price, leading to:

User hesitation and friction during the purchase process.
Increased focus on cost rather than encouraging users to take the next step.

Solution

Removed the price from the ATC button and replaced it with a simple, engaging call-to-action like "Add to Cart" or "Buy Now."

Focus shifted from cost to taking action, reducing hesitation.

Simplified the purchase process, making it smoother and more appealing.

This change improved click-through rates by encouraging users to proceed without focusing solely on price.

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	50825	99.2%
Variation	+14.42%	50982	99.2%

BEFORE

AFTER

Category Page Redesign

Problem

Clickmap analysis showed low engagement in category pages on the homepage.

Issues included:

The Discover More CTA was not visible, causing high user drop-off rates.
Large images on mobile devices led to excessive scrolling.

‍

Solution

Redesigned the category pages on the homepage to improve clarity.

Optimized the layout for mobile by:

Reducing image size to minimize scrolling.
Adding a prominent Shop Now button for better visibility.

These changes enhanced the visibility of category pages and reduced user drop-off rates.

‍

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	3087	91%
Variation	+12.03%	3092	91%

BEFORE

AFTER

Research Insights

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vectivo

$915,301 Extra Revenue for Maternity clothing brand

Overview

Winning Tests

Problem

Solution

Results

Problem

Solution

Results

Problem

Solution

Results

Research Insights

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