Maternity Clothing Brand Case Study

Overview

Travel Smart & Safely

Maternity Brand specializes in high-quality maternity products, including premium baby carrier wraps. The brand struggled with high drop-offs and low conversions due to inefficient design and untested store changes.
Using our zero-friction approach, we optimized key elements of the customer journey and CTAs, leading to over $198k in additional monthly revenue and a 32% increase in conversion rate.

Uplift CVR

32.3%

Increase Annual Revenue

$198,301

ROI

14.24x

Winning Tests

Product Page Design

Problem

The Add to Cart (ATC) button was placed too low on the product page, causing:

High Drop off
Low Conversion Rate
Low Click through rate

Solution

Optimize the above the fold with clearand visible CTA.

Resulted in:

Higher Engagement
Higher Conversion Rate
Lower Drop-off rate

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	3120	98.4%
Variation	+10.23%	3100	98.4%

BEFORE

AFTER

Add to Cart Optimization

Problem

The Add to Cart (ATC) button displayed the price
Our research showed it was leading to:

High drop-off rate
User hesitation and friction during the purchase process.
Increased focus on cost rather than encouraging users to take the next step.

Solution

Removed the price tag from the ATC button.
This resulted in:

Higher Conversion Rate
Higher Engagement
Lower Drop-off Rate

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	50825	99.2%
Variation	+14.42%	50982	99.2%

BEFORE

AFTER

Category Section Redesign

Problem

Research and User Behavior data showed low engagement and high drop off rates the in Category Sections, due to:

Poor Contrast on CTA Buttons
Uncompelling CTA Copy
Large Images pushing elements out of view

Solution

Redesigned and optimized the Category Sections for mobile view:

Added clear CTA's
Added Conversion focused CTA Copy, changing Discover more to Shop Now
Optimized layout for mobile view

The optimized layout increased the Conversion Rate and Engagement.

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	3087	91%
Variation	+12.03%	3092	91%

BEFORE

AFTER

Research Insights

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vectivo

$198,301 Extra Revenue for Maternity clothing brand

Overview

Winning Tests

Problem

Solution

Results

Problem

Solution

Results

Problem

Solution

Results

Research Insights

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