$2,636,643 in additional revenue for Home Décor Brand

Overview

Travel Smart & Safely

This Home Décor Brand specializes in stylish, high-quality products for living spaces. The store lacked a clear value proposition, making it difficult for visitors to understand the product’s benefits. This led to higher bounce rates, increased CAC, and fewer conversions.
We redesigned the homepage hero section with user-focused messaging and visuals that highlighted product benefits, increasing the conversion rate by 50% and adding over $2 Million in extra annual revenue.

Uplift CVR

50.33%

Extra Annual Revenue

2M

ROI

12.21X

Winning Tests

Homepage Redesign

Problem

The homepage lacked a clear value proposition.
Visitors couldn’t quickly understand the product’s benefits, leading to:

Lower engagement
Fewer conversions

Solution

Redesigned the hero section with a clear, user-focused value proposition.
Communicated product benefits in a way that resonated with the target audience.

Resulted in:

Easier understanding of the unique value proposition
Increased engagement levels and Higher conversion rate

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	3023	94.2%
Variation	+50.33%	3000	94.2%

BEFORE

AFTER

Research Insights

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Book your Free 30-Minute CRO Strategy Call

You’ll discover:

How to unlock steady growth and boost revenue with the traffic you already have.

Strategies to turn more visitors into loyal, high-value customers.

Proven methods to maximize each customer’s worth for long-term gains.