Men's Belt Case Study

Overview

Travel Smart & Safely

The Brand specializes in creating high-quality, stylish belts. Facing high drop-offs and bounce rates, the brand struggled to engage visitors and convert them into buyers.
We optimized the website copy and multiple sections, including navigation and product pages, increasing engagement with a total of 43% Conversion Rate Increase and over $766,002 in additional annual revenue.

Uplift CVR

43.89%

Increase Annual Revenue

$766,002

ROI

10.64x

Winning Tests

Gallery Optimization

Problem

The menu icon was difficult to spot, making navigation harder.
A "Returning Customer" bar at the bottom:

Distracted new visitors
Confused visitors with options they couldn’t see.

Solution

Made the menu icon more visible for easier navigation.
Removed the "Returning Customer" bar for new users to:

Reduce distractions
Minimize friction in navigation

Resulted in:

A streamlined user interface
Improved user engagement
Increased conversion rates

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	3372	97.2%
Variation	+15.71%	3373	97.2%

BEFORE

AFTER

Above the Fold Optimization

Problem

The above-the-fold section of the product page lacked customer-oriented copy.

This made it difficult to:

Capture visitors' interest immediately
Communicate the product’s value effectively

Solution

Added engaging, customer-focused copy that:

Directly addressed user needs
Highlighted key benefits and unique selling points

Resulted in:

More relatable and converting content
Improved effectiveness in capturing visitor interest

Results

Variations	Conversation Rate	Visitors	Confidence Level
Original Page	-	3295	97.2%
Variation	+28.18%	3455	97.2%

BEFORE

AFTER

Research Insights

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vectivo

$766,002 Extra Revenue for Men's Belt Brand

Overview

Winning Tests

Problem

Solution

Results

Problem

Solution

Results

Research Insights

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